McFancy Paul Smith
McFancy Hermes
McFancy Burberry
McFancy Gucci

McFancy is an original concept for an upmarket temporary McDonald’s store by Access Agency, by The Coolhunter. McFancy would launch at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong and is part art installation, gathering spot and, of course, a restaurant. The traditional McDonald’s menu would be packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.