McFancy is an original concept for an upmarket temporary McDonald’s store by Access Agency, by The Coolhunter. McFancy would launch at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong and is part art installation, gathering spot and, of course, a restaurant. The traditional McDonald’s menu would be packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.