The always inspiring Geoff McFetridge, an artist and designer based in Los Angeles, recently relaunched Champion Don’t Stop. Geoff was once the art director for the Beastie Boys’ Grand Royal Magazine and went on to launch Champion Graphics in Atwater Village where he has developed designs for posters, t-shirts, textiles, motion graphics, advertising and film production. Amongst his recent ventures; a wallpaper company called Pottok Prints and a skateboarding company by the name of The Solitary Arts. Geoff is also a member of The Directors Bureau.

A prolific designer, Geoff’s minimalism and playfulness is reminiscent of the of the work created at Push Pin Studios by Seymour Chwast and Milton Glaser. Clever concepts are communicated quickly through a refined graphic simplicity. Geoff probably puts it best when he explains his process as follows, “Invention must be countered by consistency, complexity with simplicity, decoration with purpose.”

Follow developments with his work though his blogs at Pottok Prints and The Solitary Arts.