By Duane King
Stiff is a Swedish product design company specializing in plastics. The brainchild of Jukka Viitasara and Karl Berglund, their inaugural product launch is the Stiff Pipe—the world’s first plastic pipe. Cast in one piece using thermoplastic that surrounds a briar wood tobacco chamber, the Stiff Pipe reflects a considered merger of industrial design and production processes. Launched in three subtle color combinations in Tokyo earlier this month, the numbered limited edition wooden boxes are as nice as the pipe itself.