Christopher Doyle is a genius – and a very funny guy. It seems that this Sydney-based designer has done a few too many identity projects with his current employer, the Moon Group, and as result he decided to create a set of guidelines for himself. He began to wonder how his personal identity would be documented if it were considered in graphic design terms. The results are hilarious and quite well-crafted.

Adhering to Colour and Graphic Device guides will ensure consistency while allowing for the evolution and variation of my identity. Incorrect use of these elements will confuse not only myself, but those I interact with.

Incorrect uses of my identity include Tucking and Tying. These examples show how even the smallest alteration can dilute and confuse my identity, affecting overall perception.

My identity can appear in either full colour or black and white (mono). In both formats the core colour palette, consisting of 100% black, must be present at all times. When appearing in colour, the secondary palette should consist of a number of variations and combinations, all of which must complement the core palette.

Download the Christopher Doyle Identity Guidelines in PDF format and enjoy them for yourself.