July 9th, 2008

Dear Lulu

By Duane King

Hochschule Darmstadt

Dear Lulu is a test book researched and produced by graphic design students at Hochschule Darmstadt, Germany, during an intensive two-day workshop with London-based designer James Goggin of Practise. The book’s intention is to act as a calibration document for testing colour, pattern, format, texture and typography. Exercises in colour profile (Adobe RGB/sRGB/CMYK/Greyscale), halftoning, point size, line, geometry, skin tone, colour texture, cropping and print finishing provide useful data for other designers and self-publishers to judge the possibilities and quality of online print-on-demand – specifically Lulu, with this edition.